By 2020, the global middle class will almost double to 3.2 billion people, and as the middle class grows, particularly in emerging markets, so will their demand for high-tech gadgets, according to the Organization for Economic Cooperation and Development (OECD). Smart OEMs are going to be eyeing these emerging markets.
As background for those who missed my previous posts, in our annual Change in the Chain survey conducted by IDC Manufacturing Insights, we asked high-tech executives in North America, Latin America, Europe, and APAC about important topics in the industry that are driving changes in their supply chains. Emerging market expansion was a key topic in our most recent survey, which showed that, worldwide, high-tech companies are already aggressively moving into emerging markets, as reported by 49% of high-tech logistics executives globally.